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The Great Unsubscribe Myth
A few months back, computer maven David Pogue wrote an article about finally getting over the fear of clicking the “Unsubscribe” button. “[T]he rule, for 15 years, has been: Never respond. Don’t even...
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List Segmentation Landmines
Everything in email marketing starts with your list of recipients. How your particular ESP handles lists varies from provider to provider. Here’s a quick rundown of things to watch out for when you...
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The Year in Email
Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear...
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The Techniques Behind Mail Client Unsubscribe Links
Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly...
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